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  The Zollverein School of Management and Design presents its exciting programme at "Stylepark in Residence - Fusion 2005" (January 17-23, 2005) in parallel to the "imm cologne"

"School in Simulation" - this is the motto with which the Zollverein School of Management and Design in Cologne will be presenting itself on the occasion of the "Fusion - Stylepark in Residence" events within the context of "Passagen", just before teaching activities kick off on February 24. Between January 17 and 23, 2005, an exciting, attractive programme awaits visitors in parallel to the "imm cologne": presentation by Kazuyo Sejima (SANAA, Tokyo) and Prof. Dr. Franz Liebl (University of Witten/Herdecke), a performance by Christopher Dell, a musical evening with DJ Prof. Franz & DJ GrimmO as well as the opportunity to have a chat to, among others, the President of the Zollverein School, Prof. Dr. Ralph Bruder during the daily "Consultation Hours".

On February 24, 2005, the Zollverein School of Management and Design will officially commence teaching activities - and the first MBA programme students will be welcomed to the school. But all those involved will have to wait a further year until the academy will be able to move to its final destination, its own building in the grounds of the "Zeche Zollverein" world heritage site in Essen: the internationally acclaimed "SANAA" architectural practice in Tokyo (Kazuyo Sejima and Ryue Nishizawa) - which received the Golden Lion Award at last year's Venice Biennale - was responsible for the minimalist and fascinating design of the building. By the end of the year, the two Japanese architects will be creating a bright, transparent and clear cube in the grounds of the "Zeche Zollverein" in Essen, only a stone's throw from the current home of the Zollverein School, the former headquarters of a now disused coal mine. This new building is "SANAA's" first project in Germany.

In order to provide an insight into the significant architecture at the current time, the Zollverein School will be presenting itself at "Stylepark in Residence - Fusion 2005" from January 17-23 under the motto "School in Simulation": the exhibition concept, developed in collaboration with "SANAA" and the "Integral Ruedi Baur Zürich" design practice (responsible for the graphic appearance of the school), will give visitors an insight into the academy's "white cube", in which the architecture can already be experienced. The exhibition displays the grace of the design in an exemplary fashion and plays with the elements of the planned construction. In addition to this, the daily "Consultation Hours" held between 4 and 5 p.m. offer the opportunity to talk to, among others, Prof. Dr. Ralph Bruder, President of the Zollverein School and his team about the international teaching and research courses.

During the one-week Stylepark in Residence presentation, visitors can look forward to a programme comprising top-name guests, as Kazuyo Sejima, Ruedi Baur, Prof. Dr. Franz Liebl and Christopher Dell will all be on site.

>> Press Preview on Monday, January 17, 2005 at 6:30 p.m. in the facilities of the Zollverein School at "Stylepark in Residence", followed by the Official Opening at 7 p.m.

>> Speech by Christopher Dell on Monday, January 17, 2005 at 10:30 p.m. in the facilities of the Zollverein School, focussing on the topic of improvisation.

>> Consultation Hours: From January 17 through 23, you will be able to talk to, among others, Prof. Dr. Ralph Bruder, President of the Zollverein School, daily from 4 to 5 p.m.

>> Lectures by Kazuyo Sejima (SANAA) and Prof. Dr. Franz Liebl (University of Witten/Herdecke)
will take place on Friday, January 21, 2005 at 8 p.m. in the Stylepark in Residence InterniCafé.

>> Final Party "The Sound of Client Orientation" with DJ Prof. Franz & DJ GrimmO on Friday, January 21, 2005, at 10 p.m. in the "Stylepark in Residence" Atrium.

>> Opening Hours: January 17-23, 2005, daily between 11 a.m. and 9 p.m. The Zollverein School of Management and Design at "Stylepark in Residence - Fusion 2005", Konrad-Adenauer-Ufer 3, 50668 Cologne

Ruedi Baur (born 1956) graduated in 1979 in with a degree in graphic design from the Zurich School of Design. After co-founding, and running in Lyon, the BBV Atelier (Lyon-Milan-Zurich), he set up the "Integral Concept" interdisciplinary network in 1989, a holistic net currently comprising seven partner ateliers and is active in the (design) aspects of graphics, architecture, scenography, urban design, product design and publishing. Since 1989, in Paris, and 2002, in Zurich, his two ateliers, "intégral ruedi baur et associés" and "integral ruedi baur zürich", have been designing, and developing, two- and three-dimensional projects for various sectors in visual communications (corporate identity, signaletics information and orientation systems, scenography exhibition design, urban design). His most important projects include the corporate identity and the signaletics for the Centre Pompidou as well as Cologne- Bonn airport.

Christopher Dell (born 1965) studied philosophy at the Technical University of Darmstadt, graduated in music and composition at the Conservatories of Hilversum and Rotterdam and has been, among other things, a master student under Gary Burton. The "Reclam" Lexicon of Jazz describes him as "Europe's leading vibraphonist" and Dell has received countless awards for his work, including the German Record Critics Award and the JazzArt-Award. In 2002, Dell published his programmatic study "Prinzip Improvisation" (Principle of Improvisation). He is head of ifit, the Institute for Improvisational Technology on the island of Hombroich. Christopher Dell lives and works in Berlin.

Prof. Dr. Franz Liebl (born 1960) studied business administration at the Ludwig-Maximilians University in Munich from 1981-1986.. Between 1986 and 1994, he was a scientific employee at the Institute for System Research at the University of Munich, where he was Deputy Head of the Institute between 1990 and 1994. He received his PhD in economics in 1991. He received his business administration professorship in 1994. From October 1994 to October 1998, he was Professor for General and Quantitative Business Administration at the University of Witten/Herdecke Business Faculty. Since then, he has been the incumbent Professor of the Aral Foundation for Strategic Marketing there. His research and consulting focus: strategic management, issue management, business design, as well as marketing under the conditions of social individualisation. Since 1983, he has published articles on youth culture, subculture and experimental music. Since 1982, he has been involved in Mail-Art and Mail-Music projects and, since 1995, he has staged Theory Performances in within the "Unknown Theory Objects of Trends Research" series.

Kazuyo Sejima graduated from Japan Women's University in 1981 with a Masters in architecture and founded Kazuyo Sejima & Associates in 1987. In 1995, she joined forces with Ryue Nishizawa and founded SANAA in Tokyo, was appointed guest professor at Harvard GSD, Cambridge, USA in 2000 and became a professor at Keio University, Tokyo, Japan in 2001. Kazuyo Sejima and Ryue Nishizawa received the Golden Lion Award at the Architecture Biennale 2004 in Venice for the most significant work of the exhibition, the design for the Twenty-First Century Museum of Contemporary Art in Kanazawa, Japan, and for the extension of the IVAM (Instituto Valenciano de Arte Moderno) in Valencia. In addition to the Zollverein School, which is the Japanese architects' first venture in Germany, the current SANAA projects include the New Museum of Contemporary Art in New York, the Novartis Campus offices in Basle as well as the Toledo Museum of Art in Ohio.

Press contact
Zollverein School of Management and Design

Silke Becker, Claudia Neumann
Neumann + Luz, Roonstraße 108, 50674 Köln
Telefon +49.221.2584773, Fax +49.221.2584774, [email protected]